UNA
Authentic Italian Hospitality
UNA Italian Hospitality is one of Italy’s leading hotel chains, established with a strong business and urban vocation, focused on four-star metropolitan hotels. Today, the group comprises 59 hotels, resorts and residences across 30 destinations throughout Italy, with more than 6,000 rooms and two dedicated collections— UNA Esperienze and UNA Hotels — each offering a distinct interpretation of contemporary Italian hospitality.
Brand Identity and Naming. One Name, Different Experiences
The brand identity was developed from the need to create an identity capable of unifying different properties and audiences under a coherent vision of hospitality. The choice of the name UNA encapsulates the concepts of uniqueness and belonging, becoming a simple, memorable and versatile sign. The brand conveys an evolved idea of Italian identity, capable of enhancing both the business and leisure experience.
Brand Design. Contemporary Heraldry
The brand design is inspired by a contemporary heraldry: the logo combines institutional elegance with graphic simplicity, transforming the mark into a strongly distinctive identity element. The visual system is designed to extend consistently throughout physical and urban spaces—from street signage to hotel lobbies, from amenities and staff uniforms to communication materials—bringing together architecture, guest experience and brand communication.
