Juppigo
A place to be
Juppigo is a company specialising in the management of distinctive properties dedicated to exclusive and sustainable hospitality. It selects properties capable of offering authentic and refined experiences, combining comfort, attention to detail and environmental responsibility. The brand is positioned within the contemporary luxury segment, enhancing places designed to be experienced and remembered.
Brand Identity and Brand Design. For a Discreet Luxury
The brand identity project was developed to express Juppigo’s luxury and sophisticated positioning. The logo is built around a custom-designed typeface, characterised by strong vertical proportions and a condensed, elegant structure. The colour palette is based on the institutional colours—gold, black and white—which can also be combined in complementary variations for editorial and graphic applications. The typography combines the sans-serif typeface Figtree with the semi-serif Melodrama, creating a balance between contemporaneity and refinement. Completing the system are the “stretchmark”, created by vertically stretching the logo and used as a dynamic visual signature, and a series of graphic patterns generated from the logo itself and its transformations, reinforcing the brand’s recognisability.
Communication Design. Expressions of Identity
The brand languages enhance Juppigo’s refinement, translating the identity across all touchpoints. On photographic backgrounds, the logo is applied as a discreet watermark, chromatically integrated into the image and positioned either horizontally or vertically. The patterns and the “stretchmark” can also be used within interiors and spatial applications, helping to build an immediately recognisable visual identity.
