Tinexta
Shaping the future
Tinexta (whose name is a verbal blend of “think next”) is an Italian industrial group specializing in solutions for digital transformation and the growth of businesses, professionals, and institutions. With a presence in 12 countries and over three thousand employees, it operates in the strategic sectors of Digital Trust, Cybersecurity, and Business Innovation, supporting organizations in their innovation and development processes.
Brand Identity and Brand Architecture. One group, one vision
The new brand identity consolidates Tinexta’s value proposition as an integrated group, while simultaneously highlighting the unique characteristics of its various business areas. The project is built upon the structuring of the brand architecture to reinforce a unified identity through the principle of “one world, one vision, one group, one brand.” The Tinexta logotype takes on the role of master brand, while the names Infocert, Visura, Cyber, and Innovation Hub identify the different operating companies and areas of expertise—a system that becomes cohesive, enhancing synergies and a sense of belonging to a single organization.
Brand and Type Design. The sign of change
The logotype aims to express growth, transformation, and a forward-looking orientation. The letters feature slanted cuts that create dynamism and instant recognition. The proprietary typeface Tinextype, custom-designed for the brand, translates the dynamism and personality of the logotype across the entire visual ecosystem, while the palette of black, white, cyan, and blue finds its distinctive element in cyan, unifying the Group and making it instantly recognizable.
Communication and Editorial Design. Words, shapes, relationships
The new identity translates into a visual language shared by all operating companies, reinforcing the perception of a cohesive organization. The communication system is anchored by the modular “think next” taglines, tailored to the different business areas: “think next, trust now”, “access now”, “secure now”, and “empower now”. For the communications of individual business units, Tinexta adopts the Albert Sans and Merriweather fonts: the former, sleek and contemporary, provides clarity and dynamism; the latter, with its more classic and authoritative shapes, brings balance and depth to the communication.
Video and Logo Animation. Identity in motion
The logo animation visually develops the concept of transformation embedded in the “think next” tagline. Through fluid movements, geometric transitions, and the progressive emergence of the logotype, the video communicates innovation, connection, and growth. The graphic mark builds itself dynamically within the digital space, emphasizing Tinexta’s role as an enabler of the future and a partner in digital transformation.
