Fondazione Allegra Agnelli per la Ricerca sul Cancro
Growing together
Fondazione Allegra Agnelli per la Ricerca sul Cancro, a third-sector organization, stems from the experience of the historic Piedmontese Foundation for Cancer Research and supports the Candiolo Institute—the only Italian cancer research and treatment center funded exclusively through the support of private donors. For forty years, it has been promoting scientific innovation, patient care, and the advancement of research thanks to the contribution of an extensive community of supporters, with the goal of building a future where cancer can be increasingly treated and prevented.
A virtuous journey
Inarea has guided Fondazione Piemontese per la Ricerca sul Cancro through its recent transformations: first, by redefining its identity following its departure from AIRC (the Italian Association for Cancer Research) and then, by leveraging its fortieth anniversary to lay the groundwork for its change of name.
Naming the Foundation after Donna Allegra Agnelli is not only a rightful act of gratitude for the extraordinary dedication of its Founder and President. It also allows the institution, starting with its very name, to transcend regional borders. Indeed, Candiolo has received the prestigious designation of “Istituto di Ricovero e Cura a Carattere Scientifico” (IRCCS — Scientific Institute for Research, Hospitalization and Healthcare), and this change of name and brand marks the launch of a new, ambitious development program. Precisely because its profile of excellence is of national and international standing, the Foundation plans to invest over 200 million euros to ensure the necessary expansion of both its physical spaces and its activities.
Naming and Branding. A mark that welcomes
The naming intervention redefines the Foundation’s identity: the logo is born from the fusion of the letters F and A into a monogram that symbolically recalls a home and an embrace, expressing protection, warmth, and care. The institutional color palette combines teal and orange, maintaining continuity with the Candiolo identity, while the typography features the Outfit and Merriweather typefaces—two contemporary, clean, and geometric sans-serif fonts with high readability that guarantee recognition and consistency.
Communication Design. The presence of care
Research, care, and hope become a coherent narrative through a communication system capable of adapting seamlessly across different physical and digital media. The visual identity languages translate the Foundation’s values into a clear, accessible, and unified system. The brand mark becomes the central element of the compositions, articulated through a wide palette of contrasting colors, graphic patterns, and photographic applications.
