Banfi
Sense of Banfi
Banfi is one of Italy’s leading wine producers, internationally renowned for its Brunello di Montalcino. Over the years, the company has expanded into other prestigious wine-growing regions, producing Bolgheri, Chianti Classico, as well as aromatic and sparkling wines at its Strevi estate in Piedmont.
Research, innovation and sustainability define Banfi’s approach to winemaking. In Tuscany, this commitment extends beyond wine through Castello Banfi, where hospitality becomes an integral part of the brand experience, bringing together wine, culture, landscape and authentic Italian hospitality in the heart of the Val d’Orcia.
Communication Design. Place, People, Narrative
The project is driven by the ambition to strengthen Banfi’s identity as a brand that brings together winemaking, hospitality and the culture of its territory within a single narrative. The strategy revolves around the Sense of Banfi concept, interpreting the brand through three complementary dimensions—Sense of Places, Sense of Time and Sense of Taste—and translating them into a coordinated content ecosystem.
Online, the website serves as the unified gateway to the Banfi universe, bringing together the corporate brand, wines and hospitality. Across social media, the communication adopts distinct tones of voice: evocative and immersive on Instagram, informative on Facebook, institutional on LinkedIn, and dynamic on TikTok. Paid media amplifies organic content to strengthen brand awareness, desirability and recognition.
Across every channel, the brand speaks with a measured and elegant voice—thoughtful yet accessible—presenting wine as an expression of culture, landscape and responsibility, with both authority and sensitivity.
Editorial Design. Across Print and Digital
Consistency across print and digital touchpoints shapes the Sustainability Report, which adopts a clear, understated and institutional editorial approach. Powerful imagery tells the story of the territory, its people and its activities, while the visual language favours authentic, uncluttered photography, reinforcing a narrative that is clear, credible and contemporary.
