Banca Ifis
A success story
Banca IFIS is a challenger bank that has been operating in support of the real economy for almost forty years. Thanks to a unique, specialized and diversified business model, it meets the needs of both individuals and SMEs. Its revamped identity has defined its new market positioning, also in an ethical context.
Inarea was tasked with defining the brand architecture at the corporate level, for products and services, special projects, and more, while developing communication languages and tools. The brand serves as the center of a unified and simplified system, capable of enhancing the overall critical mass and rewarding a consistent and homogeneous proposition.
In this way, the new brand architecture rationalizes the universe of existing brands, each of which returns to the fold of the flower icon as a constant reference to the IFIS universe.
For a bank that adopted the payoff “The value of growing together,” it was essential to convey the concept of growth through music.
To achieve this, drawing inspiration from “La tartine de beurre” by Wolfgang Amadeus Mozart, one of the cultural references of the banking institution, Inarea developed a musical theme for Banca IFIS based on the C major scale, considering the infinite range of intervals possible between the ten notes.
Thanks to a wide range of variations, between real and imaginary instruments, the glissando becomes not just a sound logo, but a true state of sonic growth, representable through a gesture that bypasses any constraints of musical architecture.
From the main musical theme, notifications for incoming and outgoing emails, as well as alerts related to the computer’s battery and a ringtone, are derived.
