Salonia Associati
Work for those who know how
Founded in 1989 on the initiative of attorney Rosario Salonia, Salonia Associati is a law firm with offices in Rome and Milan, operating at both the national and EU levels. The firm provides judicial and extrajudicial assistance in the fields of employment law, commercial law, intellectual property, and communication law. It distinguishes itself through specialized expertise for corporations and a strong commitment to the quality of professional relationships.
Brand design. A Distinctive Synthesis
Conceived to mark its 25th anniversary, the rebranding signifies a moment of evolution and awareness for Salonia Associati, visually translating the firm’s core values: expertise, dialogue, continuous professional development, and a people-centered approach. With the goal of strengthening its positioning as a reliable partner for businesses, the new brand identity has created a more distinctive and recognizable image within the contemporary legal landscape.
Brand design. In the Sign of the Monogram
At the heart of the new identity is the monogram logo that intertwines the letters S and A, built on a balance of precision, movement, and legibility. Indeed, the two initials remain distinct despite their intersection, creating a proprietary, elegant, and versatile mark. The brand thus becomes both a narrative and functional element, adaptable for use in payoffs such as “Il lavoro a chi lo SA fare,” strengthening memorability and consistency with the brand’s core values.
Communication design, signage & wayfinding. The Identity System
The brand languages are applied across a refined and elegant identity system that finds full expression in every application: from letterheads and business cards to digital touchpoints and editorial materials.
