Editalia
The waves of Italian culture
Editalia is a historic publishing house that has been active for over seventy years in the production of fine volumes, art catalogues, and objects connected to Italian culture and craftsmanship, with a strong focus on iconographic quality and the enhancement of the national artistic heritage. oday, it is a brand of the Italian Encyclopaedia Institute Treccani.
Brand design. For a new visual route
The brand design focused on metaphor, on a balance between memory and modernity. The restyling of the logo with the sailing ship charts a new route: a more essential and stylised form that, following contemporary standards, lightens the mark and makes it ready to navigate naturally across print and digital media. The red, the brand’s historic colour, is reinvented as a visual accent, used in details or as a background to provide warmth and recognisability.
Communication and editorial design. Memory and future in harmony
Editalia’s communication evolves while maintaining a dialogue between tradition and contemporaneity, transforming every graphic element into a coherent and distinctive narrative tool. The former square, which enclosed the symbol and logotype, evolves into a true format, preserving a link with the past. The waves at the base of the sailing ship become a dynamic pattern, adaptable into different colour combinations to enrich the communication. Typography plays a key role: Avenir, linear and versatile font, is chosen for titles and short texts, while Inria Sans, with its serifs, lends elegance and readability to longer texts. The identity system thus takes shape as a coherent narrative, capable of giving Editalia a rigorous and contemporary profile, without renouncing the prerogatives of its history.
