Pompeii
Tempus, Vita
The most famous archaeological site in the world can be transformed into a vibrant city. The intervention carried out on behalf of the Pompeii Superintendency has managed to restore to the myth a contemporary vitality: Pompeii is not a dead city, buried by the volcanic ash of Vesuvius, but a place of eternal life, captured in a snapshot of eternity.
Brand architecture, naming, and brand design. An ancient yet international name
Inarea chooses to reclaim the name of the ancient city, Pompeii (with two ‘i’s), to distinguish it from the name of the modern urban settlement, and to make it eternal (with the claim ‘Tempus, Vita’). This also acknowledges its international identity: in English, Pompeii has always been ‘Pompeii.”
Thanks to its notoriety, ‘Pompeii’ also becomes the brand for all the sites (Herculaneum, Stabiae, Oplontis, and Boscoreale) under the Superintendency, creating a more cohesive and recognizable overall image, thus also enhancing the lesser-known locations.
Communication design, signage, and wayfinding for an integrated identification system
The interventions outlined in the Communication Plan designed by Inarea for the Pompeii Superintendency have considered all levels of communication.
The new signage helps the three million visitors who flock to the streets each year, as non-resident citizens, with a new identification system to facilitate entrances and exits from the archaeological site.
Digital and editorial design: video & motion design for an integrated vision across touchpoints
Inarea has created new maps, revised existing guides, and developed a new website portal
To highlight the educational aspect of the identity system, Inarea coordinated the production of videos that showcase both scenes of life from two thousand years ago and the ongoing restoration work at the site.