The BCC Iccrea Group is the largest cooperative banking group in Italy. It consists of 120 banks operating in 1,700 municipalities with 2,470 branches, along with other companies controlled by the parent company.

The aim of the task was to gather the different names and representations of the banks into a single system, respecting individual identities. The new brand began precisely from the very meaning of cooperation, which makes of the BCC a whole, a unique universe that succeeds in giving a voice to shared roots while serving as a precious point of reference for Italian individuals, families and businesses. Trust, nearness, social commitment, solidarity, rapport, ethics, empathy, are longstanding values reiterated by the new brand.

The double C, inspired by Solomon’s knot, and the initials BCC, are the group’s identity heritage and their reputation indicated we should operate seamlessly with simplification and rationalization of sign, colour and font.

È un’evoluzione importante, che va incontro ai cambiamenti in corso: il restyling del logo esprime un’apertura maggiore, è più leggero, e diventa il perno del sistema di identità delle BCC. Un vantaggio in termini di visibilità perché, insieme a BCC, valorizza la massa critica della rete, in tutti i punti di contatto con i suoi pubblici: dalla modulistica alla comunicazione, dai siti web al retail.