January 2025
“When the result surprises me, it means that only the essential remains on the page. There is lightness, yet it conveys everything. This is the reason behind the predominant white background in our images.”
Antonio Romano
40 years of metaphorical images.
Topics
The Calendar is a complex and emblematic project that embodies Inarea’s methodology. The philosophy behind each image can be traced back to the early works of the 1980s. Even before taking shape, it adheres to a precise way of thinking and creating. It is a metaphor—both in its use of images, which are ironic, surprising, and handcrafted, and in the underlying mission of identity design: the ability to perceive what already exists, forging unexpected connections to inspire new ways of seeing.
Calendarea: Reflections and Behind the Scenes
VVoices
Beyond its thirtieth edition, we reflect on the essence of the Inarea Calendar and its yet-unexplored potential. And, in light of the complexities of its creation, we consider how this project might evolve.
Uncompromising quality and a rigorous code in the (analog) construction of images are the defining elements of the Inarea Calendar. Given that, over the years, it has garnered a wide base of devoted supporters, is it possible to reinterpret this project with new tools without betraying its identity? And how can we enhance the value of a heritage of hundreds of archival images, the result of over thirty years of creation? Monica Solimeno, Project Director at Inarea, shares her insights with us.
News & Events
Those who have traveled on Italy’s motorway network in the past three months may have noticed that Autostrade per l’Italia has changed its brand identity—a nod to the “&” symbol that signifies connection, just as its roads link the country together. It is the rebranding designed by Inarea.
The Australian Open has just concluded, and the Italian team has made a remarkable impression. To celebrate the passion and success in racket sports, FITP has entrusted Inarea with the creation of its sonic identity.