ImaginareaDaily

In 2021 two birthdays chez Inarea were celebrated with 365 days of images and words.

Newsletter 01-25

January 2025

“When the result surprises me, it means that only the essential remains on the page. There is lightness, yet it conveys everything. This is the reason behind the predominant white background in our images.”

Antonio Romano

40 years of metaphorical images.

Topics

The Calendar is a complex and emblematic project that embodies Inarea’s methodology. The philosophy behind each image can be traced back to the early works of the 1980s. Even before taking shape, it adheres to a precise way of thinking and creating. It is a metaphor—both in its use of images, which are ironic, surprising, and handcrafted, and in the underlying mission of identity design: the ability to perceive what already exists, forging unexpected connections to inspire new ways of seeing.


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Calendarea: Reflections and Behind the Scenes

VVoices

Beyond its thirtieth edition, we reflect on the essence of the Inarea Calendar and its yet-unexplored potential. And, in light of the complexities of its creation, we consider how this project might evolve.

1998

ZIP Code

2016

Renaissance

2024

Pet Terapyer

1991

Tools of the

Communication Trade

2011

A step ahead

2021

Me tool

Uncompromising quality and a rigorous code in the (analog) construction of images are the defining elements of the Inarea Calendar. Given that, over the years, it has garnered a wide base of devoted supporters, is it possible to reinterpret this project with new tools without betraying its identity? And how can we enhance the value of a heritage of hundreds of archival images, the result of over thirty years of creation? Monica Solimeno, Project Director at Inarea, shares her insights with us.


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News & Events

Those who have traveled on Italy’s motorway network in the past three months may have noticed that Autostrade per l’Italia has changed its brand identity—a nod to the “&” symbol that signifies connection, just as its roads link the country together. It is the rebranding designed by Inarea.


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The Australian Open has just concluded, and the Italian team has made a remarkable impression. To celebrate the passion and success in racket sports, FITP has entrusted Inarea with the creation of its sonic identity.


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Calendarea 2012, Glove Story

31 December: New Year’s Eve

As if we were catapulted into Hogwarts castle, let’s imagine entering a dark room and, candelabra in hand, illuminate all the scenes of this year one by one. Perhaps for some we deserve a slap (not a slap, not even Boniface VIII). But for others, we couldn’t help but give ourselves a caress.

There will be points we haven’t reached and which, in this room, will necessarily remain dark. Perhaps in 2022 we will be able to shed even more light on ourselves, perhaps by summoning lateral thinking more often: this is a bit what we have tried to do with “Imaginarea Daily” in these 365 moons.

Therefore, the gauntlet for 2022 is drawn. Meanwhile, for tonight, happy New Year’s Eve and happy New Year’s Eve!

 

Name day
San Silvestro I, Pope

Calendar 1996, Type of tape

30 December: Rudyard Kipling was born on this day in 1865

In “The Jungle Book” Mowgli is saved by Kaa the snake who frees him from a tribe of apes by hypnotising them. Some specialists trace our ancestral fear of this reptile back to that felt by primates from whom, non-coincidentally, we are said to descend. The fact is that snakes do hypnotise us: it happened to Eve, as well as to those ill-fated mortals who looked at Medusa a split-second before being turned to stone….

Apart from the two interlocked serpents who have become the symbols of doctors and pharmacists, “The Jungle Book” is one of those rare cases in which this animal is presented in a positive light: he’s something of a helper, maybe deaf initially but when he gets going he’s a source of memory. His function will change from the Disney cartoon onwards where he’s a lacklustre character and a secondary enemy (the main one being the tiger).

In spite of these deletions, we prefer the version that is closest to the novel. Zoos (iconographic or semantic ones included) are also beautiful because they are so varied.

 

Name Day
St Felix I, Pope

Calendar 1996, Type of tape

29 December: Charles Goodyear was born on this day in 1800

The jazz musician Gil Evans used to say that all art should be an experiment, and that masterpieces were successful experiments. In 1839 Charles Goodyear accidentally dropped some India rubber (compounded with sulphur) onto a hot stove and discovered that this caused the rubber to vulcanize.

After that moment, transport would never be the same again, although Goodyear’s own life did not roll along quite as smoothly: much fighting ensued over his patents and he even landed in prison in Paris on account of the heavy debts resulting thereof.

Art was our starting point because rubber tyres have always been able to conjure up interesting scenarios: just try counting the number of novels, books or films that have been inspired by motorbikes (to limit ourselves to two-wheelers). Small masterpieces, some of them, the result of a very successful experiment indeed.

Name Day
St Thomas Becket, Archbishop of Canterbury

Calendar 2014, Re:cycle

28 December: The “Don Camillo” stories started appearing on this day in 1946

Luigi Meneghello is one of the least-known Italian writers, yet also one of the most brilliant of his times. He was born in a rural town in the Venetia region but moved to England after the War. There, far from his homeland, he devoted himself to Italian Studies and the teaching of Italian. This was more or less the same period in which Giuseppe Guareschi began to publish his “Don Camillo and Peppone” stories on a weekly magazine called “Candido, settimanale del sabato”. The backdrop against which these well-known characters are continually at loggerheads with one another was also that of a rural Italian town.

These characters are always so strongly in the limelight that few bother to look at the setting, which is in fact very similar to that depicted by the painter Giuseppe Pellizza da Volpedo. So let us, for once, look at his paintings without a heavy heart. Luigi Meneghello describes the people there with the word “need”, used in relation to sundry things: their many basic needs, their obligations (“one needs to work”), not forgetting their moral philosophy (“one needs to be good”).

And yet, when all was said and done, what need was there for anything more than what they already had? These people would go cycling along the banks of the River Po, they would merrily celebrate their town’s patron saint, and the innkeeper’s wine was always of the best. There’s no doubt that these simple characters needed to tighten their belts now and then, but they also knew how to sit tall in their saddles.

Name Day
Feast of the Holy Innocents

Calendar 2000, Good Morning, Millennium!

27 December: The play “Peter Pan” received its world premiere on this day in 1904

In “Peter Pan” a crocodile has swallowed Captain Hook’s clock. That’s not going to happen to our clock, so let’s give ourselves five minutes to take a quick trip to “Neverland”…

Time has certainly ticked by since J.M. Barrie’s play debuted at the Duke of York’s Theatre in London: a huge success that stretched way beyond its niche (Edwardian children’s literature) and gave its name to a condition that is often mentioned in books on psychology, conversations between friends or arguments between lovers: the Peter Pan Syndrome.

Yet, we don’t feel we can stigmatise the syndrome entirely seeing that, as was the case for Wendy, it constitutes an ingredient for making up fairy stories. Even though in the end the young lady concluded that growing up wasn’t so bad after all, and consequently decided to leave Neverland, she took with her a bottle of something similar to pixie dust: imagination. To be sprinkled generously to ensure that one continues to believe in fairies.

Name Day:
St John the Apostle