Vivosa
Well-being and hospitality in the heart of Salento
Vivosa Apulia Resort is a 5-star eco-resort surrounded by the unspoiled nature of the Ugento Coastal Natural Park in Puglia. It offers a stay focused on well-being, sustainability, and stress-free living. Formerly known as Iberotel Apulia, Vivosa has taken on independent management from its long-standing partner TUI, carrying forward and evolving the path already begun and established.
The Naming Project. A new name that expresses vitality
With its departure from the TUI network, the resort faces a crucial challenge: giving up a well-established and recognizable brand that has been part of its identity since the very beginning. This discontinuity brings difficulties in terms of visibility and positioning within the high-end hospitality market.
Yet every change also brings opportunity. The new name, Vivosa Apulia Resort, was born from careful reflection on the property’s identity and the value of the experience it offers: vitality, nature, well-being, and freedom from stress. “Vivosa” evokes the idea of a life that is full, vibrant, and serene—fully aligned with the spirit of the place and its promise of a rejuvenating stay.
The choice reflects a strong desire to reinforce the resort’s independent identity, projecting it into an even more exclusive dimension. The name is original and distinctive, ready to accompany the hotel in its future developments, including affiliations or franchising opportunities.
Brand design A symbol that speaks of nature and well-being
The rebranding is completed with a new logo designed to reflect the resort’s core values. Soft lines, natural colors inspired by the sea, and a visual element that conveys harmony and movement tell the story of its bond with nature and the idea of deep well-being. The design is simple and immediate, able to express elegance, sustainability, and vitality—the very elements that define the Vivosa experience.
