IPC
Integrated solutions for professional cleaning
IPC (Integrated Professional Cleaning) is an industrial group founded in 2005 from the merger of seven leading companies in the professional cleaning sector. Today, it is a global player offering integrated and innovative solutions across various areas of professional cleaning, from space management to service optimization. With a strong focus on design and technology, IPC stands out for its commitment to sustainability and efficiency, positioning itself as an international benchmark in the industry.
Brand identity: a brand that conveys cleanliness and innovation
Work on IPC’s brand identity began during the merger of the seven companies, with the definition of a new positioning and a consistent brand architecture. The brand draws inspiration from the lime — a natural symbol of freshness and cleanliness — visually expressing the values of innovation, clarity, and reliability. The identity is developed through a coordinated system that includes the brand portfolio, corporate storytelling, and both physical and digital touchpoints, ensuring recognition and coherence across every context.
Product & Packaging Design: products and packaging as tools of brand identity
IPC’s product design combines ergonomics and durability. Each cleaning machine or accessory features a distinctive use of lime green — the brand’s signature color — contrasting with the black and grey body elements to enhance brand recognition. The same approach extends to packaging: clean surfaces, clear graphics, and strategically placed logos ensure immediate visibility and a consistent visual identity.
Service & Exhibition Design: spaces and experiences that express the brand
IPC’s identity is expressed through coherent spatial experiences. The trade fair stands are designed with a clear visual hierarchy: lime green is used as an accent to guide the viewer’s eye, while illuminated panels and large-scale graphics communicate the brand’s values. Store signage features the IPC logo combined with transparent and backlit surfaces, reinforcing the ideas of cleanliness and modernity.
