Cotarella Foundation
Restoring the Roots of Well-being
The Cotarella Foundation was established in 2022, born from both an entrepreneurial and personal journey spanning Tuscany, Umbria, and Lazio. It supports initiatives focused on food well-being, the rediscovery of local territories, and sustainable agriculture, engaging in dialogue with families, communities, institutions, and businesses.
“Cotarella” is a name that needs no introduction in the international wine world: the first generation founded the company, while the second made wine culture their mission, enhancing labels and working in consulting for the industry. The Foundation was born from the third generation’s desire to elevate these experiences into a new and meaningful journey.
Inarea’s approach began with the goal of transforming the idea of family into a community united with its geography. The identity system is designed to strengthen this very principle of rural solidarity—a network that above all signifies closeness—while translating it into a contemporary context. The logotype draws inspiration from the lettering on the labels but is adapted to a tone of formality and elegance fitting the institutional world. “Fondazione Cotarella” is elongated and streamlined, playing with the contrast between solid and empty spaces.
The signature, on the other hand, is derived from the founder’s autograph. While preserving the original style, the redesign ensures a clearer and more fluid reading of the name and, above all, becomes the guiding thread of the present: the first generation serves both as a backdrop and a foundation for new narratives, which is why it animates the patterns and textures used in communication materials. From this same thread also unfold illustrations and pictograms that tell a simple, familiar, and iconic story of the Foundation’s activities—that is, the culture of health, community, and the local territory. These broad themes are expressed through concrete symbols, easily understood by any audience.
Finally, the photographic style both tells the story of the land and its products and highlights the rediscovery of the people who live, work, and put down roots there.
