Cassa Geometri
New name, the same closeness
Cassa Geometri is the social security and welfare institution dedicated to self-employed Italian surveyors. For over eighty years, it has protected the profession by providing security, support, and services that enhance both the professional and personal lives of its members. A true point of reference for thousands of professionals, the Fund works every day to ensure economic and social stability, accompanying surveyors throughout their present and future careers.
The Naming. Closer, simpler, and more direct
Proximity, clarity, and simplicity guided the choice of the new name: Cassa Geometri. A more direct and immediate designation, replacing the former Cassa Italiana Previdenza e Assistenza Geometri. The new name reflects the need to refresh the institution’s identity narrative while preserving its core values: protection, closeness, and continuity.
Brand design. A brand that embraces
The new logo has been designed to best represent the role of Cassa Geometri. Its embracing shape evokes a hug — a symbol of protection and security — reinforced by the tagline “Today and tomorrow.” This expresses continuity and constant presence: a before and after, a give and take, a path of growth that supports members throughout their entire careers. The three shades — from blue to violet — convey the variety of services offered, symbolizing different paths, challenges to face, and opportunities to seize.
Communication, Video & Motion Design, and Environmental Design. The identity expressed through every language and space
The rebranding has also been applied to visual languages and physical spaces, where the brand identity is expressed with consistency and recognizability. Multimedia communication and motion design strengthen the narrative of a contemporary and approachable institution, capable of speaking to its members with clarity and immediacy. Environmental design has translated the Cassa’s values into physical spaces and materials: clarity, simplicity, and proximity are reflected in shapes, colors, and layouts, making the identity of Cassa Geometri tangible and accessible — always by the professionals’ side.
