Plures
The new face of the tuscan multiutility
Plures is the new name of the multiutility born in Tuscany from the merger of Alia Servizi Ambientali, Publiservizi, Consiag and Acqua Toscana. A public company operating in the sectors of environment, energy and water cycle, serving over one and a half million citizens. The name marks a step forward towards a common, shared and innovative vision. Plures – from the Latin “plures”, meaning “the many”, and by extension “plurality” – expresses the richness of diversity, the strength of collaboration and an industrial vision able to go beyond localism and speak the language of a shared future.
Brand design: a logotype to represent plurality
To express the new identity, Inarea created a logotype that is both essential and distinctive. The capital letters, in a custom-designed stencil typeface, evoke elegance, lightness and modularity, creating a contemporary and easily recognizable visual identity. The logo design also responds to the need, defined by the brand architecture, to connect the main existing brands (Alia, Estra and Publiacqua), which enjoy strong recognition, with the new one. The brand identity is built around the statement “plural of more”, reinforced by the presence of the + sign associated with the services offered and the mission that drives them. This sign, featured in communication materials, becomes a symbol of action and of the union between the parts.
Plures is therefore a sum of experiences, energies and skills. A tool of connection: between people, territories, and the past and future of local public service.
