FIGC
Azzurri: the sound of a nation
The Italian National Football Team is one of the most successful and recognizable entities in the world of sports, a true symbol of Italy on the global stage. In the context of its recent rebranding, the Italian Football Federation (FIGC) — which manages and promotes the Azzurri activities — has expanded Italian football’s identity into the sonic dimension to increase its impact, both in Italy and abroad.
Translating the spirit of Italian football into sound means conveying emotion and belonging. The brand theme, “Azzurri”, uses two recognizable notes, made both emotional and popular through the use of chants. The voice of soprano Susanna Rigacci, renowned for her collaborations with Maestro Morricone, evokes Italian tradition through the resonance of opera.
FIGC’s sonic identity extends across multiple touchpoints, from the online world to the energy of stadiums, where it takes center stage before the kick-off of each match. By merging sound and sport, FIGC creates a multisensory brand experience that deepens the connection with fans and reinforces its leadership in Italian football, both within and beyond the Peninsula.