Newsletter

January 2025 “When the result surprises me, it means that only the essential remains on the page. There is lightness, yet it conveys everything. This is the reason behind the predominant white background in our images.” Antonio Romano 40 years of metaphorical images. Topics The Calendar is a complex and emblematic project that embodies Inarea’s methodology. The philosophy behind each image can be traced back to the early works of the 1980s. Even before taking shape, it adheres to a precise way of thinking and creating. It is a metaphor—both in its use of images, which are ironic, surprising, and handcrafted, and in the underlying mission of identity design: the ability to perceive what already exists, forging unexpected connections to inspire new ways of seeing. Full Article Calendarea: Reflections and Behind the Scenes VVoices Beyond its thirtieth edition, we reflect on the essence of the Inarea Calendar and its yet-unexplored potential. And, in light of the complexities of its creation, we consider how this project might evolve. 1998 ZIP Code 2016 Renaissance 2024 Pet Terapyer 1991 Tools of the Communication Trade 2011 A step ahead 2021 Me tool Uncompromising quality and a rigorous code in the (analog) construction of images are the defining elements of the Inarea Calendar. Given that, over the years, it has garnered a wide base of devoted supporters, is it possible to reinterpret this project with new tools without betraying its identity? And how can we enhance the value of a heritage of hundreds of archival images, the result of over thirty years of creation? Monica Solimeno, Project Director at Inarea, shares her insights with us. Full Article News & Events Those who have traveled on Italy’s motorway network in the past three months may have noticed that Autostrade per l’Italia has changed its brand identity—a nod to the “&” symbol that signifies connection, just as its roads link the country together. It is the rebranding designed by Inarea. Click Here The Australian Open has just concluded, and the Italian team has made a remarkable impression. To celebrate the passion and success in racket sports, FITP has entrusted Inarea with the creation of its sonic identity. Click Here

“I realized that there is no real and objective separation between sound and silence, but only between the intention to listen and the intention not to.” John Cage That sound that goes through the mind Voices In a world saturated with images, sound is one of the elements that most captures attention. It is the stimulus that the human brain perceives the most quickly. Identifying a brand’s identity with a key sonic concept, capable of translating into the different languages of the company, means creating a powerful and deeply rooted tool. This is explained by Enrico Giaretta, “cantaviator” and Sonic Brand Director at Inarea, who also introduces the concept of a “sonic alphabet”: for a communication of pure music. Full Article Sonic Identity, the Difference in a Chord Topics Attention towards sonic identity design is growing not only due to the proliferation of digital channels and touchpoints but also because sound interacts with users on a more emotional level. BAULI Case Study Banca IFIS Case Study FIGC Case Study FITP Case Study Uncompromising quality and a rigorous code in the (analog) construction of images are the defining elements of the Inarea Calendar. Given that, over the years, it has garnered a wide base of devoted supporters, is it possible to reinterpret this project with new tools without betraying its identity? And how can we enhance the value of a heritage of hundreds of archival images, the result of over thirty years of creation? Monica Solimeno, Project Director at Inarea, shares her insights with us. Full Article News & Events Green to evoke sustainability, a central driver of the strategic plan, and blue to recall the sea surrounding the island. Inarea designs the logo for BAPS (Banca Agricola Popolare di Sicilia), the first cooperative bank in Italy, following the merger of Banca Popolare Sant’Angelo and Banca Agricola Popolare di Ragusa, representing the synthesis between continuity and the future. The reference to the heraldic coat of arms of the Puglia Region is combined with the design of branches and leaves within an octagonal shape, evoking the architecture of Castel del Monte and the concept of diversity and cultural richness of the territory. This is the new logo with which the Puglia Region presents itself in 2025.