LIUC
The Carlo Cattaneo Free Institute, better known as LIUC, is a university founded in 1991 in Castellanza, in the province of Varese, through an initiative of the local Industrialists’ Union.
LIUC is a unique institution: it was founded by a group of entrepreneurs to be a place where students are prepared for the world of business. In the Italian academic landscape, it is truly one of a kind.
Inarea has reimagined LIUC’s identity to strengthen what makes it unique: LIUC is a university created by businesses. Businesses are made up of people, just like universities. That’s why the real focus of our story is the individual—the person who learns and grows within a university that can truly be called a “business university.” This is the essence of LIUC’s new positioning, and what sets it apart in a complex and competitive academic landscape.
This kind of narrative shapes a renewed visual identity. The constellation of Ursa Minor, which featured in the previous logo, is set free and brought into dialogue with the LIUC logotype: it represents a new, people-centered future, serving as the foundation for a new language and a new university. This choice also leads to a simplification of the name: from Libero Istituto Carlo Cattaneo to LIUC Università Cattaneo.
