LIUC
The Carlo Cattaneo Free Institute, better known as LIUC, is a university founded in 1991 in Castellanza, in the province of Varese, through an initiative of the local Industrialists’ Union.
LIUC is a unique institution: it was founded by a group of entrepreneurs to create a place where students are specifically prepared for the business world. In the Italian academic landscape, it stands out as a one-of-a-kind university. However, it initially struggled with low visibility, partly due to the wide range of universities available in Lombardy.
Inarea has reimagined LIUC’s identity to strengthen what makes it unique: LIUC is a university created by businesses.
Businesses are made up of people, just like universities. That’s why the real focus of our story is the individual—the person who learns and grows within a university that can truly be called a “business university.” This is the essence of LIUC’s new positioning, and what sets it apart in a complex and competitive academic landscape.
This new narrative has shaped a refreshed visual identity. The constellation of Ursa Minor, which featured in the previous logo, has been reimagined and brought into dialogue with the LIUC logotype—symbolizing a new, personalized future at the heart of a new language and a new university.
This approach also simplifies the name: from “Libero Istituto Carlo Cattaneo” to “LIUC Università Cattaneo.”
