Generali
Securing the present, investing in the future
Generali is one of the world’s largest integrated insurance and asset management groups, operating in over 50 countries with around 87,000 employees and 71 million customers. The company operates across multiple sectors, including life, property, health, savings, and pension insurance. Its model combines individual protection, innovative service, and a strong sense of responsibility toward society and the environment, offering products and services designed to meet evolving cultural, technological, and economic needs.
Editorial Design: turning financial statements into visual storytelling
From 2014 to 2019, Inarea developed the editorial design for six reports — the Integrated Report, Group Report, Corporate Governance Report, Remuneration Report, Sustainability Report, and Semi-Annual Reports. The agency oversaw the concept, creation, and layout design, as well as the art direction for photography and illustration.
Far beyond mere financial accounting, the printed materials became narrative tools that communicate the company’s commitment and vision. Colossal figures — such as €74 billion in premiums collected, €500 billion in assets under management, and an operating result of €4.8 billion — are accompanied by infographics and storytelling elements that evoke major global megatrends: climate change, urbanization, population growth, human rights, labor, and connectivity.
Each annual report carried its own distinctive character. In 2014, Generali chose to give a face to its employees, portraying them through the lens of photographer Mattia Zoppellaro in key cities for the Group — Trieste, Venice, Munich, Madrid, and Jakarta — to express closeness, trust, and aspiration. In the photos, the subjects smile while looking upward, as if reaching for their ambitions with their gaze.
In 2015, the focus shifted to the Group’s international dimension, with a diversified network of infographics designed to simplify complex data. Once again, employees were the protagonists, photographed in cities where Generali operates: Trieste, Madrid, Munich, Jakarta, and Venice.
In 2016, attention turned to innovation — highlighting themes such as Big Data, IoT, and mobility.
In 2017, the visual language became more essential and typographic, featuring refined infographics developed in collaboration with illustrators including Laurie Elie, Andrea Mongia, Andrea De Santis, Riccardo Casinelli, and Giulio Castagnaro, who enriched Generali’s visual grammar with illustrations depicting concepts such as governance, remuneration, and sustainability.
In 2018, illustration once again took center stage, serving as a storytelling medium to convey the growing importance of digital innovation in the world of work and, more broadly, in everyday life.
Generali’s 2019 Financial and Sustainability Reports were awarded the 2020 Oscar di Bilancio in the category Listed Financial Companies – Integrated Annual Report. The recognition was granted for the reports’ clarity, methodological rigor, and transparency, as well as for their innovative approach and the “full integration of non-financial reporting (DNF) within the financial statements, making the document easy to read and perfectly balanced between analytical detail and concise synthesis.”
