Fondazione di Venezia
Evolution in local development
The Fondazione di Venezia is a banking-origin institution dedicated to enhancing the cultural, artistic, and social heritage of the Venetian area. Established with the mission of supporting local development, it promotes initiatives in the educational, artistic, environmental, and scientific fields. Through projects and collaborations, it acts as a catalyst for innovation and cohesion, helping to create opportunities and strengthen the connection between the city, its communities, and their future.
Brand Identity: a symbol that tells the story of Venice
The rebranding entrusted to Inarea resulted in a visual identity that conveys the deep connection between the Foundation and its territory. The new logo originates from a monogram—the ultimate symbol of institutional identity—reinterpreted with soft, fluid shapes that evoke a drop of water. Within it coexist the defining elements of Venice: water, art, and the bridges that unite what seems divided. The outcome is a symbol that expresses both fluidity and solidity, tradition and change, rootedness and openness to the future.
Communication Design: where identity meets language
The new brand finds expression across multiple communication languages, from printed materials to digital platforms. The choice of a simple, distinctive, and versatile symbol makes it suitable for reinforcing institutional presence in official contexts, while also allowing it to engage effectively with the dynamic and immediate world of the web and social media. In this way, the brand identity becomes a flexible and coherent system, capable of adapting to the many touchpoints through which the Foundation communicates.
