Farmindustria
The pharmaceutical companies
Farmindustria is the association of pharmaceutical companies in Italy, representing and protecting their interests. A member of Confindustria, its mission is to promote innovation and access to medicines, contributing to citizens’ health and the country’s development. It works in dialogue with institutions to define sustainable sector policies and to support research. It is a strategic sector for the National Health Service and for the Italian economy.
Brand identity. Recognition and value
Farmindustria’s visual identity is derived from the system created by Inarea for Confindustria and is founded on ethical, social, and economic principles, with a strong adherence to professional ethics. The pharmaceutical industry is in fact a strategic meta-sector for the country, playing a leading role both in Europe and worldwide. Italy ranks second worldwide for export growth in value between 2021 and 2024. The member companies (around 200) employ more than seventy thousand people, generating revenues of 56 billion euros. Within this framework, the identity profile has been designed to reflect contemporary values and authority, emphasizing the Association’s institutional role. A brand identity where simplicity and precision are reflected across all communication channels, dominated by the logo’s monochromatic blue, ensuring consistency and recognizability across all physical and digital touchpoints.
