Globe Soccer: a World of successes
Since its inception in 2009 as a conference promoted by the Dubai Sports Council, Globe Soccer has established itself as a prestigious event in the world of football. Launched as the Dubai Globe Soccer Awards in 2010, the event has evolved into a globally recognized celebration of achievement, going beyond the boundaries of the pitch. Unique among sports awards, Globe Soccer honors contributions across all dimensions of football, including digital innovation and social impact, fostering a deeper connection within the football community.
Brand Architecture. A positioning for a global brand
Over the years, the brand has achieved unprecedented recognition: Globe Soccer is synonymous with Awards. This value has allowed the brand to simplify, leaving behind the term “Awards” and simply adopting the name Globe Soccer. This transition represents the brand’s global ambition, which goes beyond its regional roots to position itself as an international leader in the celebration of excellence in football.
With the introduction of the Globe Soccer International Series, which will host ceremonies across five continents (Europe, Middle East, Asia, Africa, and the Americas), the brand has embarked on a complete repositioning and rebranding process. The goal: to create something that reflects its global mission while also updating its visual presence.
Brand Design. A logo for a global community
The new identity embraces continuity to preserve the brand’s established recognition. The updated logo, elegant and adaptable in multiple compositions, has been designed to exist both on digital platforms and in physical locations, adapting to different sponsors and contexts. This evolution is based on six core values: Celebration, Participation, Engagement, Inspiration, Inclusivity, and Relationships, encapsulating the essence of “A World of Achievers.”
In addition to being an annual event, Globe Soccer now represents a vibrant global community dedicated to celebrating football legends and inspiring future generations. Its vision — “A world where every football enthusiast can fulfill their potential” — and its mission — “Creating opportunities to inspire achievement throughout the world of football” — unite the past, present, and future of the sport in a shared celebration.
In December 2024, the event took place in Dubai.
