Newsletter 01-25

January 2025 “When the result surprises me, it means that only the essential remains on the page. There is lightness, yet it conveys everything. This is the reason behind the predominant white background in our images.” Antonio Romano 40 years of metaphorical images. Topics The Calendar is a complex and emblematic project that embodies Inarea’s methodology. The philosophy behind each image can be traced back to the early works of the 1980s. Even before taking shape, it adheres to a precise way of thinking and creating. It is a metaphor—both in its use of images, which are ironic, surprising, and handcrafted, and in the underlying mission of identity design: the ability to perceive what already exists, forging unexpected connections to inspire new ways of seeing. Full Article Calendarea: Reflections and Behind the Scenes VVoices Beyond its thirtieth edition, we reflect on the essence of the Inarea Calendar and its yet-unexplored potential. And, in light of the complexities of its creation, we consider how this project might evolve. 1998 ZIP Code 2016 Renaissance 2024 Pet Terapyer 1991 Tools of the Communication Trade 2011 A step ahead 2021 Me tool Uncompromising quality and a rigorous code in the (analog) construction of images are the defining elements of the Inarea Calendar. Given that, over the years, it has garnered a wide base of devoted supporters, is it possible to reinterpret this project with new tools without betraying its identity? And how can we enhance the value of a heritage of hundreds of archival images, the result of over thirty years of creation? Monica Solimeno, Project Director at Inarea, shares her insights with us. Full Article News & Events Those who have traveled on Italy’s motorway network in the past three months may have noticed that Autostrade per l’Italia has changed its brand identity—a nod to the “&” symbol that signifies connection, just as its roads link the country together. It is the rebranding designed by Inarea. Click Here The Australian Open has just concluded, and the Italian team has made a remarkable impression. To celebrate the passion and success in racket sports, FITP has entrusted Inarea with the creation of its sonic identity. Click Here

The city, a longing for beauty

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File(/var/www/domain/inarea.com) is not within the allowed path(s): (/var/www/virtual/inarea.com:/tmp:/var/lib/php5:/usr/share/php) in /var/www/virtual/inarea.com/htdocs/wp-includes/l10n/class-wp-translation-controller.php on line 106 The city, a longing for beauty.Antonio Romano Calendarea 2005, Inarea Square “Those who govern must hold he beauty of t he city at the heart of their concerns, for the delight and joy of visitors, and for the honor, prosperity, and growth of both the city and its citizens..” Constitution of Siena, 1309. Writing about beauty is always a challenging task. There is already an extensive body of literature on the subject, as it touches upon the existential horizon of both the individual and society. Its subjectivity is undeniable; however, there are shared codes within homogeneous social contexts, and the criteria that define it are, in turn, subject to temporal variables. Nonetheless, I must express my own point of view, and to do so, I try to distill my experience as a designer. The “forward projection” contained in the word “design” is nothing but a promise of the future, the very one that gives meaning and direction to life itself. As human beings, once our basic needs are met, we feel alive because we desire, but desire implies awareness of what is lacking. Beauty, therefore, is the missing part we long for, capable of astonishing us, surprising us, and above all, completing us.   We are compelled to confront reality, yet we prefer its representation. Thus, our constant desire for beauty leads us to clothe our thoughts in the most fitting words, to have the clothes we wear, the homes we live in, and their furnishings speak for us… In other words, we assign to every point of contact with others a mark of our identity, whether implicit or explicit, one that can represent us in our relationships.   This collective form is our personal promise of the future, as it is precisely on the duality of representation/relationship that our civilization has been built. Its most visible and tangible expression is the city. Architecture, on the other hand, is the organization of space, and it is this organization that, in turn, generates relationships.   When we look, even with distracted eyes, at the built environment of any urban reality, we easily grasp the implicit message that its inhabitants have sought to convey throughout the ages: they were and are their promises of the future. It is no coincidence that “civis” unites citizen and civilization, because the city has always been the place of ideas, the space designated for debate. Does not politics, after all, stem from the word polis?   The “space full of time” (Bob Wilson), formed by our cities, allows us to read the narrative of centuries and often millennia that our ancestors have passed down to us, and that we, in turn, must preserve and pass on.   But alongside the “noble” notion of the beauty of the city, there is another, seemingly less significant, one, with which we come into more direct contact as we walk on foot or move by means of transportation. It is the city of streets and sidewalks, horizontal and vertical signage, shops and their signs, traffic lights, cars and public transport, both in motion and stationary, parks, flowerbeds, urban furniture, intercoms, and mailboxes…   This too is a narrative, though fragmented and heterogeneous, capable of allowing us to grasp almost immediately that sense of promise for the future, inherent in the desire for beauty.   I recall the railing of an apartment building on the outskirts, scattered with about thirty mailboxes, each one different from the other, arranged with no logical order. A trivial episode, certainly, but evocative of an absolute lack of dialogue among the unfortunate inhabitants of that building: without communication, there can be no relationship, and thus, no recognition.   As long as we are able to make and receive promises, we are at the very heart of life; the elderly, the sick, and the disenfranchised lose their desire for beauty because, in the absence of promises, they feel they are instead at the periphery of their own existence.   Extending the concept to the city, when the sense of periphery, in its most detrimental form, begins to infiltrate even the central areas, the perception of decay becomes tangible.   In this sense, when it is said that Rome is a beautiful city, it is impossible to disagree. However, it is a synecdoche, as the reference is limited to the historic center, to the built environment immediately adjacent to the Aurelian walls, and to other neighborhoods or urban “fragments” of excellence.   The architectural atrocities that have followed since the 1950s have caused such a theft of beauty—first from the landscape, and then from the city—that the rampant urbanization has turned into a true contagion, spreading from the outskirts to the center.   Via Sistina, for example, is a thoroughfare envisioned by Pope Sixtus V to ideally connect the Pincio and Trinità dei Monti with Santa Croce in Gerusalemme, passing by the Basilica of Santa Maria Maggiore. A Renaissance gem, designed by Domenico Fontana, overcoming a topography reminiscent of the streets of San Francisco: a series of rises and falls that create beautiful perspectives, enhanced by the quality of the architecture and the presence of several monuments.   Along the street, there were once grand hotels, art galleries, jewelers, and high-quality shops. Fortunately, at least in the upper part, near Trinità dei Monti, there is still a sense of unity that reflects the quality of the past. However, as you descend towards Piazza Barberini, the nature of the commercial activities degrades into doorless shops selling one-euro souvenirs, minimarkets open until the early hours, where minors can buy alcohol, clothing stores offering counterfeit brands, and tourist-oriented restaurants, complete with all the kitsch trappings of … Read more