The store offers a customer journey that includes not only products and services, but an experiential path in which natural elements (such as foliage, water and landscapes) are combined with technology brands and TIM’s offer. The blue fibre that runs throughout the store and the gold of TIM Vision content underscore brand prerogatives.
The space’s relational dimension is assigned to the “TIM lounge”, identified during the first phase of the Design Sprint as MVE (Minimum Viable Experience), representing the central part of the new concept store. In this area, the customer will not only be able to get to know the products and offers of personal interest, but will also be able to try them as if they were at home enjoying the entertainment offered by the TIM world.
The flagship store in Milan’s Piazza Gae Aulenti is where the new concept is articulated, fusing the principles of eco-sustainability with a completely renewed image of the TIM world and its offer. The image is strongly characterized by technology, which makes the store a shifting place thanks to the projection of images and content: a constantly evolving schedule with strong emotive impact.