The mission of Inarea Calendars is to seek a new life (shape and meaning) for objects, those things that are so commonplace that we use them without even noticing. So since 1991 we’ve been doing our best to demolish this absent-minded segment of reality, seeking another take. Designing means plunging forward: but for thirty years calendarea hasn’t missed a beat with its unforeseen laps ahead embodying synthesis and wit.